Live Bar, August 4 according to Sports in the United States commercial media reporter Sportico ukasz bsubsidized czek, the new contract between Arsenal and Emirates has a sponsorship fee of over 60 million pounds per season.
Earlier, Arsenal announced that it would renew its contract with Emirates until 2028. journalist werukasz bsubsidized czek said that according to a person familiar with Arsenal’s deal with Emirates, starting from the 2024-25 season, emirates sponsors Arsenal for more than 60 million pounds (70 million euros) per season. Details of the deal include additional rewards for Arsenal to win the Premier League and the Champions League.
This is 50% more than the previous contract worth 40 million pounds per year. The reason why this growth can be achieved is that Emirates has valued individual sponsored assets, and integrate it into the reality of the current sponsorship market. Compared with the agreement of 40 million pounds reached in 2018, the part related to training wear in this new contract will account for a larger proportion of the total contract.
As a benchmark, Arsenal pointed out that the fees received by other BIG6 clubs from training wear sponsors ranged from 8 million pounds (the deal between Tottenham Hotspur and Getir) to 20 million pounds (the deal between Liverpool and AXA), plus the naming rights of the training ground), even 24 million pounds (the deal between Manchester United and Tezos). Therefore, it can be estimated that Arsenal’s valuation of training wear is 10 million to 15 million pounds per year, while the sponsorship assets related to competition jerseys are worth 45 million to 50 million pounds per year.
The new contract with Emirates Airlines is now the second highest in the Premier League. It is only less than the 80 million pounds annual sponsorship contract between Manchester City and Etihad airlines (including jersey sponsorship, stadium and youth academy naming rights), this new contract exceeds the contracts between Liverpool and Standard Chartered Bank (over 50 million pounds per year) and Manchester United and TeamViewer (47 million pounds per year).
According to the renewal contract, Arsenal will match Real Madrid’s partner size of 70 million euros per year with Emirates last year, and will also surpass the deal worth more than 65 million euros per year between Paris and Qatar Airways. The cooperation between Arsenal and Emirates started in July 2006 and will last until at least 2028. according to the current contract, Emirates logo will continue to appear on the front of the club men’s football, women’s football and youth training jerseys, it also appears on training wear.
(Luca)
